Project Da Vinci Announces Name

Just got this email: “Good morning Robert, WPP’s Project Da Vinci has been named Enfatico, a musical notation that means play each note “with emphasis” or “emphatically.”  A copy of the release may be found here: http://www.wpp.com/WPP/Press/Press/Default.htm?guid=%7b2D670B77-2533-4A21-BA2E-381CEC717053%7d http://www.Enfatico.com“

Project Da Vinci’s New Name

Well, the voting closed last Thursday and while no new name suggestion garnered a majority of the votes, the “winner” was THE LAST SUPPER LLC. Second and third places went to Snarky and Dell-Rejects-R-Us respectively. We’ll see if the fine folks at Dell/WPP take our suggestion…

Project Da Vinci Renaming Contest

It’s been pointed out to me that the folks at WPP/Dell’s Project Da Vinci have not yet made the final decision to rename themselves Synachy Worldwide just yet. I see this as a great opportunity for us to give them some better ideas. Come on, is Synachy really the best they could come up with?… Continue reading Project Da Vinci Renaming Contest