View a Video for Team USA

A Communications Intern over at R/GA sent this to me yesterday: “Nokia and MTV are working together on a documentary covering the 2008 Cannes Young Lions Film Competition. This year’s Young Lions brief: “Produce a 60 second viral video showing kids having fun while having a low impact on the environment, NO EXPLICIT ENVIRONMENTAL MESSAGE.”… Continue reading View a Video for Team USA

Not "Going Viral"

Viral Marketing – Here’s why I like it:1. It can be relatively inexpensive.2. It can give your brand/product/service a great deal of exposure.3. It can energize your team and your customer base. You notice that I used the word “can” in all those reasons. Here’s are the problems with viral:1. It can be relatively expensive… Continue reading Not "Going Viral"