Project Da Vinci Renaming Contest

It’s been pointed out to me that the folks at WPP/Dell’s Project Da Vinci have not yet made the final decision to rename themselves Synachy Worldwide just yet. I see this as a great opportunity for us to give them some better ideas. Come on, is Synachy really the best they could come up with?… Continue reading Project Da Vinci Renaming Contest

Da Vinci Now Synarchy Worldwide

From AdAge: “The new WPP Group agency designed to handle Dell’s marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.” WPP Settles on Name for Dell Shop: Synarchy Worldwidehttp://www.blogger.com/img/gl.link.gif From Wikipedia: “Synarchism (from Greek words meaning “to rule together” or “harmonious rule”) is… Continue reading Da Vinci Now Synarchy Worldwide