Tag Archives: sxsw interactive

SXSWi Hates Anything Going VIral

How do you take any chance of something like say a email based trivia contest from going viral beyond your already subscribed base? Well, if you are the folks at SXSWi you open up the October trivia question for a free pass contest to just those folks who are subscribed to the SXSWi listserve. I’m subscribed, so I can enter, but I and others who like to pass things like this another via blog postings, Twitter, Facebook, etc have no need to if the contest is only open to people who can actually reply to the email from SXSWi.

“THE FINE PRINT: You must be a subscriber to the SXSW Interactive Festival listserve to win. In other words, please reply to this e-mail (and include the listserve copy in your e-mail) when providing the answer to the trivia question.”

Maybe the thought on this is that it will get people to go to sxsw.com and sign up for the emails? How about make the contest rules be that if you submit an answer to a trivia question, you are automatically subscribed?

If you want to grow an email list, the secret is to make it as easy as possible with as few steps as possible and people to add themselves….and don’t forget about the pass alone possibilities.

Who’s Watching Who #53

Here’s a Who’s-Who of folks that have checked-out the blog
and/or emailed us to praise/complain, and/or any combination thereof over the past week…and here’s the deal…If you visited us in the last week and don;t see your name, send me an email (robert at adomatica dot com) and tell me you visited and how much you love the blog and I’ll be sure to give you some linky love next time:

(This week’s list is in order of who spent the most time on Adomatica.)
WPP – They own Enfatico and other BFAs (BFA = Big F@%King Agency)
GSD&M – the big old place on West 6th – Austin, TX
Dell – Make fun of their Agency..Drive traffic to your blog! – Austin, TX
Quigley-Simpson & Hepplewhite – LA-based marketing firm or lawyers?
SXSW – Music, Movie, Interactive conference – Austin, Tx
Amazon – the online retailer
Clay Finlay – “global equity management firm”
DDB – another BFA – Everywhere
Digitas – “the first global interactive agency network” – Everywhere
Group M – an elder in the WPP family – Everywhere
Leo Burnett – “Big Ideas come out of Big Pencils” – BFA found everywhere
Mcgarrah Jessee – still needing a website refresh – Austin, TX
MediaSmith – An interactive agency – San Francisco, CA
Powered – they build “social commerce programs” – Austin, TX
Six Apart – they make blogging related tools
Vocus – Online-based PR tools
BBDO – BFA – Everywhere
Bernstein-Rein – Love their site! – Kansas City
Burson Marstellar – PR Agency – Everywhere
Fleishman Hillard – Pr Agency – Everywhere
Hoovers – Business info
Latin Works – Ad Agency – Austin, TX
Mullen – Ad Agency – Several US locations
Schematic – Another WPP Shop – Many locations
Wieden & Kennedy – Ad Agency

SXSW Interactive Free Pass Trivia Question – September ’08

“BONUS: Answer Trivia and Win FREE 2009 SXSW Interactive Registration

…a new element for ScreenBurn at SXSW for
2009 is the Game Design Competition. Showcasing the best new ideas from
emerging game developers, this competition will serve as a great
compliment to the ScreenBurn at SXSW panel programming as well as the
ScreenBurn at SXSW Arcade. Speaking of game developers, for a chance to
win a free registration to next year’s Interactive Festival, please tell
us the name of the world-famous game designer who served as one of the
keynote speakers at SXSW in 2007. Hint: The much-anticipated new
life-creating game that this person has developed (see
http://en.wikipedia.org/wiki/Spore_(2008_video_game)) goes on sale
September 7 in North America.

THE FINE PRINT: E-mail your answer to hugh@sxsw.com. Please title this
e-mail “SXSW Interactive September Trivia Question.” All answers must be
received by 5:00 pm CST on Monday, September 8 to be eligible for the
drawing. Only one answer / entry / e-mail address per person. The
winning entry will be selected randomly from all the correct answers
received. The winner will receive a FREE badge for the 2009 SXSW
Interactive Festival (March 13-17), but this prize does not cover any
associated travel or lodging expenses. Person who wins free registration
will be notified by e-mail. This person’s name (as well as the correct
answer to the August trivia question) will be posted on the SXSW
Interactive website next week.”

The answer is: Will Wright

1200 Panels to Pick From – SXSW 2009

Yes, it is true. You have 1200 possible panels to pick through via the SXSW Interactive 2009 panel-picker that went live earlier this week.


Some quick stats:

Number of possible panels that mention:

Obama: 3
Agency: 20
Yahoo: 22
Twitter: 30
Google: 43
Interactive: 74
Blog: 80
Social: 263