CMO Makes Earth Shattering Revelation

“Our opportunity is to gain marketshare while other retailers are struggling. That’s what we are focused on.” Richard Gerstein – CMO of Sears (as quoted in the March 17th 2008 issue of BrandWeek.) I think gaining marketshare should always be a focus. The root of the problem with Sears is not just gaining marketshare, but… Continue reading CMO Makes Earth Shattering Revelation