Relevance for the Masses – Austin Start-up

Sam Decker, former Bazaarvoice CMO, Brian Dainton, and Eric Falcao have launched Mass Relevance. The start-up aims to use their “proprietary software to cull relevant streams from sites such as Twitter and Facebook. They plan to then incorporate the streams into more traditional media like television and the web. Decker was quoted in a recent… Continue reading Relevance for the Masses – Austin Start-up

Bazaarvoice Gets New CMO

Dell, No. 3 in the Internet Retailer Top 500 Guide has today lost it’s CMO to Austin-based user generated content powerhouse Bazaarvoice. Erin M. Nelson, who has been CMO at Dell since 2009 will leave that spot within the next few weeks to join BV as CMO, a spot which was most recently held by… Continue reading Bazaarvoice Gets New CMO