Another Enfatico?

Carrefour Gets Its Own Enfatico Publicis launches it’s own Enfatico ad agency! Publicis does an Enfatico!

HomeAway not GoingAway

Seems the HomeAway gang is not taking a trip down to failed dot com beach anytime soon: HomeAway Breaks Ground on State-of-the-Art World Headquarters: Schlosser Development Further Expands Downtown Market District HomeAway, Inc. Selects Publicis in the West and Digitas for Global Assignment HomeAway Raises Record $250 Million in Private Financing

Google to Sells Search Marketing Business

Publicis has figured out how to become a ~truly~ full-service shop and arguably a ~top~ search engine marketing shop…Buy an already functioning search marketing business: “Publicis added that the acquisition would strengthen the offering of its VivaKi Nerve Center. Publicis launched the digitally focused entity in June.” What is with the silly names being used… Continue reading Google to Sells Search Marketing Business

Must have cool name to rule ad space

So, Project Davinci is now named Enfatico. The debate will continue on in regards to what the name really means and whether or not the Dell/WPP plan will work, but one thing that is for sure is the need for a cool, strange name in order to be a big player in the ad industry… Continue reading Must have cool name to rule ad space

Who’s Watching Who #18

Here’s a Who’s-Who of folks that have contacted us and/or checked-out the blog and/or called to praise/complain, and/or any combination thereof over the past week: DDB Worldwide – Ad AgencyFreescale Semiconductor – embedded semiconductor solutions – Austin, TXGeneral Motors – One of the “Big Three”Media General – Communications i.e. newspapers – TV Stations – more… Continue reading Who’s Watching Who #18