Enfatico gets a bit fatter…eats Danish ADPeople

No, Danish AdPeople is not a tasty cream cheese pastry item, it’s a company “focused on international customer service and creative combined with IT systems and design studio services.” Adam Schaeffer, an Efatico spokesperson based in Austin, had this to say about the deal: “ADPeople is already doing a considerable amount of work for Dell… Continue reading Enfatico gets a bit fatter…eats Danish ADPeople

Must have cool name to rule ad space

So, Project Davinci is now named Enfatico. The debate will continue on in regards to what the name really means and whether or not the Dell/WPP plan will work, but one thing that is for sure is the need for a cool, strange name in order to be a big player in the ad industry… Continue reading Must have cool name to rule ad space

Project Da Vinci’s New Name

Well, the voting closed last Thursday and while no new name suggestion garnered a majority of the votes, the “winner” was THE LAST SUPPER LLC. Second and third places went to Snarky and Dell-Rejects-R-Us respectively. We’ll see if the fine folks at Dell/WPP take our suggestion…

Project Da Vinci Renaming Contest

It’s been pointed out to me that the folks at WPP/Dell’s Project Da Vinci have not yet made the final decision to rename themselves Synachy Worldwide just yet. I see this as a great opportunity for us to give them some better ideas. Come on, is Synachy really the best they could come up with?… Continue reading Project Da Vinci Renaming Contest

LatinWorks adds to la familia

Austin-based advertising agency LatinWorks has announced the purchase of Dallas-based ad agency Cultura. The amount paid has not been disclosed. Both agencies focus on the hispanic market and both had previously given up a minority stake to Omnicom. The media conglomerate will still hold a small stack in the merged group. A majority of Cultura’s… Continue reading LatinWorks adds to la familia