Big Agencies and Search?

I just came across this article written by Dave Pasternack on Why do big agencies even bother with search? You can and should read the whole article, but here are his main points (and my take on each): 1. Search isn’t a huge cash cow (because so many people are just doing it wrong).2.… Continue reading Big Agencies and Search?

My Move to the Other Side

After 10 years on the client side, I’ve made the move over to an agency. It’s obviously a rather big change. I’m looking forward to the challenges and new experiences. I’m sure I’ll write about some of them from time to time on this blog. Here’s a bit about my new home: Based in Austin,… Continue reading My Move to the Other Side