Adobe Buys Omniture

My good friend John Duffy sent me his take on the Adobe buy of Omniture: “Here is my read on this… Adobe has long been an organization who make creative tools. This started to change with the purchase of Macromedia, which gave them the Flash platform for web content. More recently, they purchased Scene7, which… Continue reading Adobe Buys Omniture

Web Analytics Vendor Report

I recently came across a post/report by Stephane Hamel that shows vendor market share of the major web analytics tools currently available. Not surprisingly, free-to-use Google Analytics reigns supreme with 59%. Omniture comes in second with 19%, while the rest trail behind by at least 10%. This only makes me feel stronger in regards to… Continue reading Web Analytics Vendor Report