Making an Impact

Austin-based database marketing firm, Direct Impact, recently announced that they have added OfficeMax and TiVo to their client list. For OfficeMax, the firm will develop strategy for the Reliable Office Supply Division and they will develop an interactive brand campaign for TiVo. Also of note is the recent move of Tracey Brown from a Senior… Continue reading Making an Impact

Go Scrooge Yourself

Viral marketing doesn’t have to center on a cool/hip idea and it doesn’t have to be ground breaking. Take last year’s Elf Yourself campaign from OfficeMax. Basically you could add your head-shot to an elf body and then do various things with the end result. Making it dance on your screen or emailing it to… Continue reading Go Scrooge Yourself