Tag Archives: nFusion

Misconceptions About Marketing Decision Makers

Misconception #1: Executive decision makers just don’t get it
Misconception #2: They are afraid of change
Misconception #3: They won’t invest in anything new

From nFusion: http://www.nfusion.com/blog/three-misconceptions-about-marketing-decision-makers

nFusion is an Advertising and Interactive Marketing Strategy Consultant Firm in Austin, TX

Austin Ad Agencies and Fed Win Awards

Subject: Incredible night for Austin Ad Fed

Austin Ad Fed won four district club achievement awards tonight!

But wait there’s more!

Austin just WON NATIONAL LARGE CLUB OF THE YEAR!

District 10 ADDY winners:
nFusion
Gold – Public Service Invitation – Derby Day – First Tee of Greater Austin
Silver – Direct B to B or Consumer – Californians Guide to Austin – Austin Chamber of Commerce
Bronze – Self Promotion Non Traditional – Twitter Birds
Bronze – Stationery Package – Multi Function Clear BC – Risher Fine Homes
Bronze – Public Service Campaign – 2009 Poster – Hill Country Ride for AIDS
Bronze – Public Service Mixed Media Campaign – 2009 Campaign – Hill Country Ride for AIDS

Sanders/Wingo
Gold – Online Campaign – Amazing Stories – State Farm
Silver – Online Campaign – Harvey Knows Best – State Farm
Silver – Webisodes – Harvey Knows Best/Post Workout – State Farm
Silver – Webisodes – Harvey Knows Best/Weight Control – State Farm
Silver – Logo – Run for the Water – The Gazelle Foundation
Bronze – Webisodes – Harvey Knows Best/Family Reunions – State Farm

McGarrah Jessee
Special Judges Award – Shiner ACL Campaign – Spoetzel Brewery
Gold – Mixed Media Local Consumer – Shiner ACL Campaign – Spoetzel Brewery
Gold – Self Promotion Interactive – Website – McGarrah Jessee
Bronze – National TV Consumer Products – 100 Bottle Salute – Spoetzel Brewery
Bronze – Packaging Campaign – Shiner Smokehaus – Spoetzel Brewery

Milkshake Media
Gold – Special Event Announcement – Brand Story Launch Announcement – Populous
Silver – Mixed Media Local Consumer – The High Ball Integrated Campaign – Alamo Drafthouse
Bronze – Online Campaign – My Co-Op Rocks Campaign – National Cooperative Grocers Association

The Ampersand Agency
Silver – Non Traditional – Craving Parking Meter Flyer – Gatti’s Pizza
Silver – Micro Site – Gatti’s Jingle – Gatti’s Pizza
Bronze – Poster – Radio Seattle – ESPN

Kolar
Special Judges Award – Boot Elves – Heritage Boot
Gold – Mixed Media Local- Boot Elves – Heritage Boot
Gold – Non Traditional Campaign – Boot Elves Guerilla – Heritage Boot
Gold – Online Games – Boot Elves – Heritage Boot
Gold – Mixed Media Local – Part Artwork/Part Footwear- Heritage Boot
Silver – Micro Site – Boot Elves – Heritage Boot
Silver – Online Campaign – Boot Elves Online – Heritage Boot
Silver – Illustration Campaign – Boot Elves – Heritage Boot
Bronze – Specialty Adv – Boot Elves T’s- Heritage Boot

GSD&M Idea City
Best Of Show – Z4 Integrated Campaign – BMW
Gold – Consumer/Trade Spread Color – Z4 Teaser – BMW
Gold – Consumer/Trade Spread Color – Z4 Overhead – BMW
Gold – Consumer/Trade Campaign Color – Z4 Expression of Joy Print – BMW
Gold – Cinema In Theater Spots – Z4 Expression of Joy Cinema – BMW
Gold – Consumer/Trade Campaign Color – Pet Doors, Hands, Cars – Southwest Airlines
Gold – National TV Campaign – Miss Dmitra, Cooking Class, Whale – Kohler
Gold- Micro Sites – Switching Seats – US Air Force
Gold- Micro Sites – Echo Zulu – US Air Force
Gold- Micro Sites – Project Supercar – US Air ForceGold- Micro Sites – Basic Military Training – US Air Force
Gold – Mobile Marketing – Z4 Iphone App – BMW
Gold – Mixed Media National Consumer – Z4 Integrated Campaign – BMW
Gold – Mixed Media National Consumer – Project Supercar Integrated Campaign- US Air Force
Silver – Consumer/Trade Full Page Color – Pet Doors – Southwest Airlines
Silver – Banners Pop-ups Screensavers – Cirque Dineer & Dreams – Norwegian Cruise Lines
Silver – Banners Pop-ups Screensavers – Rappeler – Norwegian Cruise Lines
Bronze – Consumer/Trade Spread Color – Mad Men Insert – BMW
Bronze – National TV Consumer Products – Miss Dmitra – Kohler

Latin Works
Gold – National TV Consumer Products – LLama – Mars/Starburst

Sherry Matthews
Silver – Self Promotion Interactive – Grodek Family Holiday Card Sibley/Peteet
Bronze – Poster Campaign – Traffic Safety Posters – TXDOT Arts + Labor
Silver – Online Campaign – Macspeech Internet Campaign – Wright IMC

The Mad House
Gold – Packaging Campaign – Labels – Freetail Brewing

TKO Advertising
Bronze – Non Traditional – Guerilla Guitars – Austin Convention & Visitors Bureau UT Students
Silver – Interactive Website – Redbox
Bronze – Mixed Media Campaign – Ray Ban