Tag Archives: McGarrah Jessee

Austin-based McGarrah Jessee Acquires Digital Agency Exopolis

MC-J press release:

Austin, TX – July 17, 2012 – Austin-based full-service branding agency McGarrah Jessee has acquired Exopolis (www.exopolis.com), an eleven-year-old digital agency also based in Austin.

McGarrah Jessee, known for its innovative and sometimes unconventional approach, is the agency behind successful and comprehensive brand-building campaigns for iconic names such as Shiner Beers, Whataburger, Frost Bank, Costa Sunglasses, Guitar Center and Haggar Clothing Co.

The addition of the Exopolis team will further extend McGarrah Jessee’s digital reach, which has been the agency’s fastest-growing discipline.

McGarrah Jessee’s digital capabilities include web and mobile development and design, social media strategy, user experience, email marketing, motion graphics, online media planning and buying, and analytics.

“Digital experience is an integral component of the work we do for clients, and we expect everyone in the agency to be fluent in digital concepts,” said agency co-founder Mark McGarrah. “The addition of Exopolis deepens our core digital team and capabilities, which will strengthen the whole agency.”

Exopolis was founded in 2001 as a design studio, and over the years it has evolved into a digital strategy agency. In 2010, Exopolis was acquired by venture capital and growth equity firm Austin Ventures and moved its headquarters to Austin.

Matt Hovis, founder of production company Action Figure and former CMO of branded entertainment firm FameCast, became CEO and CCO of Exopolis after the move.

“I’ve known McGarrah Jessee and its founders for years and have always admired them,” said Hovis. “The work we’ve done at Exopolis is a perfect complement to McJ as they continue to push their digital capabilities.”

Exopolis has partnered with clients including Rhapsody, Apple, Coca-Cola, Nokia, Disney, Sunny Delight Beverages, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JC Penney and Universal Pictures.

Austin Ad Agencies and Fed Win Awards

Subject: Incredible night for Austin Ad Fed

Austin Ad Fed won four district club achievement awards tonight!

But wait there’s more!


District 10 ADDY winners:
Gold – Public Service Invitation – Derby Day – First Tee of Greater Austin
Silver – Direct B to B or Consumer – Californians Guide to Austin – Austin Chamber of Commerce
Bronze – Self Promotion Non Traditional – Twitter Birds
Bronze – Stationery Package – Multi Function Clear BC – Risher Fine Homes
Bronze – Public Service Campaign – 2009 Poster – Hill Country Ride for AIDS
Bronze – Public Service Mixed Media Campaign – 2009 Campaign – Hill Country Ride for AIDS

Gold – Online Campaign – Amazing Stories – State Farm
Silver – Online Campaign – Harvey Knows Best – State Farm
Silver – Webisodes – Harvey Knows Best/Post Workout – State Farm
Silver – Webisodes – Harvey Knows Best/Weight Control – State Farm
Silver – Logo – Run for the Water – The Gazelle Foundation
Bronze – Webisodes – Harvey Knows Best/Family Reunions – State Farm

McGarrah Jessee
Special Judges Award – Shiner ACL Campaign – Spoetzel Brewery
Gold – Mixed Media Local Consumer – Shiner ACL Campaign – Spoetzel Brewery
Gold – Self Promotion Interactive – Website – McGarrah Jessee
Bronze – National TV Consumer Products – 100 Bottle Salute – Spoetzel Brewery
Bronze – Packaging Campaign – Shiner Smokehaus – Spoetzel Brewery

Milkshake Media
Gold – Special Event Announcement – Brand Story Launch Announcement – Populous
Silver – Mixed Media Local Consumer – The High Ball Integrated Campaign – Alamo Drafthouse
Bronze – Online Campaign – My Co-Op Rocks Campaign – National Cooperative Grocers Association

The Ampersand Agency
Silver – Non Traditional – Craving Parking Meter Flyer – Gatti’s Pizza
Silver – Micro Site – Gatti’s Jingle – Gatti’s Pizza
Bronze – Poster – Radio Seattle – ESPN

Special Judges Award – Boot Elves – Heritage Boot
Gold – Mixed Media Local- Boot Elves – Heritage Boot
Gold – Non Traditional Campaign – Boot Elves Guerilla – Heritage Boot
Gold – Online Games – Boot Elves – Heritage Boot
Gold – Mixed Media Local – Part Artwork/Part Footwear- Heritage Boot
Silver – Micro Site – Boot Elves – Heritage Boot
Silver – Online Campaign – Boot Elves Online – Heritage Boot
Silver – Illustration Campaign – Boot Elves – Heritage Boot
Bronze – Specialty Adv – Boot Elves T’s- Heritage Boot

GSD&M Idea City
Best Of Show – Z4 Integrated Campaign – BMW
Gold – Consumer/Trade Spread Color – Z4 Teaser – BMW
Gold – Consumer/Trade Spread Color – Z4 Overhead – BMW
Gold – Consumer/Trade Campaign Color – Z4 Expression of Joy Print – BMW
Gold – Cinema In Theater Spots – Z4 Expression of Joy Cinema – BMW
Gold – Consumer/Trade Campaign Color – Pet Doors, Hands, Cars – Southwest Airlines
Gold – National TV Campaign – Miss Dmitra, Cooking Class, Whale – Kohler
Gold- Micro Sites – Switching Seats – US Air Force
Gold- Micro Sites – Echo Zulu – US Air Force
Gold- Micro Sites – Project Supercar – US Air ForceGold- Micro Sites – Basic Military Training – US Air Force
Gold – Mobile Marketing – Z4 Iphone App – BMW
Gold – Mixed Media National Consumer – Z4 Integrated Campaign – BMW
Gold – Mixed Media National Consumer – Project Supercar Integrated Campaign- US Air Force
Silver – Consumer/Trade Full Page Color – Pet Doors – Southwest Airlines
Silver – Banners Pop-ups Screensavers – Cirque Dineer & Dreams – Norwegian Cruise Lines
Silver – Banners Pop-ups Screensavers – Rappeler – Norwegian Cruise Lines
Bronze – Consumer/Trade Spread Color – Mad Men Insert – BMW
Bronze – National TV Consumer Products – Miss Dmitra – Kohler

Latin Works
Gold – National TV Consumer Products – LLama – Mars/Starburst

Sherry Matthews
Silver – Self Promotion Interactive – Grodek Family Holiday Card Sibley/Peteet
Bronze – Poster Campaign – Traffic Safety Posters – TXDOT Arts + Labor
Silver – Online Campaign – Macspeech Internet Campaign – Wright IMC

The Mad House
Gold – Packaging Campaign – Labels – Freetail Brewing

TKO Advertising
Bronze – Non Traditional – Guerilla Guitars – Austin Convention & Visitors Bureau UT Students
Silver – Interactive Website – Redbox
Bronze – Mixed Media Campaign – Ray Ban

Austin Firms Win National ADDYs

Austin ad firms bring home awards

“Austin-based independent advertising firm McGarrah Jessee won five gold ADDYs at this year’s national ADDY awards for its work for Spoetzl Brewery’s Shiner Bock beer.

McGarrah Jessee won more gold awards than any other Texas agency and was second in number only to two other large companies — BBDO and DDB. The agency also garnered three silver ADDYs for its work for Spoetzl Brewery.”

GSD&M won a few.

Action Figure won a silver for its self-promotional video “Punches