“GSD&M Idea City CEO Roy Spence will debut and talk about his new book IT’S NOT WHAT YOU SELL, IT’S WHAT YOU STAND FOR: Why Every Extraordinary Business is Driven by Purpose (which doesn’t hit bookstores nationwide until February 9th: BookPeople will be on hand, selling copies)

As CEO Roy Spence, leads GSD&M Idea City, a national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L. Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes, Marshalls and the United States Air Force.

Roy Spence has been Ad Man of the Year, Idea Man of the Century, University of Texas Distinguished Alumnus and a whole string of other “bests.” In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities.

WHAT: Ad Fed Monthly Luncheon series

WHEN: February 5, 2009 between 11:30AM – 1:00PM

WHERE: Mansion at Judges’ Hill, 1900 Rio Grande

TICKETS: $25 Members/Students; $35 Non-Members

Click on following link to purchase tickets:

Online Ticket Sales“