DFMS. Don’t Forget Mobile, Stupid an interview of Ben Gaddis, Director Mobile and Emerging Media Strategy at T3, by Kat Gordon of SF Advertising Examiner.
Tag Archives: Gay Gaddis t3
T3 Lands Microsoft Phone Business
From the Austin Business Journal:
“T3 has been named the interactive agency of record for [CompanyWatch allows you to receive email alerts with stories related to your companies of interest.
You can watch up to ten companies at a time.
] Microsoft Windows Phone, according to sources close to the agreement.
The Austin-based advertising and interactive agency is also working with advertising firm [CompanyWatch allows you to receive email alerts with stories related to your companies of interest.
You can watch up to ten companies at a time.
] Crispin Porter + Bogusky on other media duties for Microsoft Phone, sources said.
T3 declined to comment.
The agency competed against [CompanyWatch allows you to receive email alerts with stories related to your companies of interest.
You can watch up to ten companies at a time.
] RazorFish to win the interactive portion of the business.
T3 and Microsoft Windows Phone are expected to make an announcement on the partnership today.
Microsoft is planning to release ads on its Windows Phone in the coming months, according to a story in the New York Times.”
I’m so happy for T3…I could just blast off in my chair!
Good News from T3
“Good T-3 news I heard From someone there. They started restoring pay cuts that they made earlier in the yr. Also a couple smaller new business wins they are not publicizing. Morale still bad but friend says it looks l.ots better now than January.”
Source = Anonymous Tipster
T3 to Sell Whorehouse
Ad firm owners asking $10.5M for historic downtown property…Dolly Parton sauntered down its grand staircase in “The Best Little Whorehouse in Texas.”
**A few facts:
1. T3 had planned to sell this house long before their recent troubles started as they have the big cool brick building over on Lamar now.
2. As far as I know, the house was never an actual whorehouse before or since T3’s owning of it.
Gay’s BIG Gun
From INC.com:
“Don’t Sweat the Deal Size”
“The big change for us in 2009 is that we are more flexible on minimum amount of an engagement that we’ll pursue,” says Gay Gaddis, the founder and CEO of T3, an Austin-based advertising and marketing agency that specializes in digital media. In years past, her firm only went after client engagements that were worth between $1.5 million and $2 million. Now, “some larger clients are breaking RFPs into smaller amounts,” Gaddis says, prompting T3 to pursue accounts in the $500,000-to-$1 million range. The company, which had $300 million in capitalized billings in 2008, is still selective, however: “We won’t take just any piece of business,” Gaddis says. “We really want to work with large and midsize companies that are making digital marketing really central to what they do.”