Dachis Group press release -> Veteran Leader From Dell and Bazaarvoice Joins To Help Fast-Growing Startup Scale Across Global Enterprises Austin, TX, March 27, 2013 – Dachis Group, a leader in data-driven social marketing solutions, announced today that it has named Erin Mulligan Nelson as the company’s President. Nelson previously served as SVP, Chief Marketing… Continue reading Dachis Group adds Erin Mulligan Nelson as President
Tag: Erin Nelson
Bazaarvoice in ADWEEK
As I was catching up on my trades today, I was pleasantly surprised to see this full page ad for Bazaarvoice in ADWEEK. “Customer Nirvana” “We enable brands to discover what matters most to the people who matter most.” b:enlightened at bazaarvoice.com/adweek The url sends you to a continuation of the ad / messaging with… Continue reading Bazaarvoice in ADWEEK
Bazaarvoice’s New Logo and Branding Interview
Here’s a quick email-based interview I recently conducted with Lisa Pearson, VP Global Brand and Communications at Bazaarvoice, regarding their new logo and branding. Robert – Previous logo was company name with ripple. Who created it? I think I once read that it was Jacob Salamon. What was the meaning of the ripple? Was this… Continue reading Bazaarvoice’s New Logo and Branding Interview
Bazaarvoice: Rebranded
Old Logo: New Logo: Video of office with new logo and other interior changes (all changes were done over night / as a surprise to employees): I hope to post a write-up on the re-branding soon.
European CMOs Thoughts on Social
Bazaarvoice and the CMO Exchange recently surveyed “marketing executives across Europe, to find out how European companies view social today. Forty marketing executives, most of them VP- or CMO-level,” took part. Here are some takeaways as recently shared by Bazaarvoice’s CMO Erin Nelson: (Quoting these directly from Erin’s email.) • European CMOs are enthusiastic about… Continue reading European CMOs Thoughts on Social