email marketing critique Archives

Text Color Matters

I can’t be the only one who thinks that red or blue on a violet background are not good text color choices.

Dear J. Crew- I’m not trying to pick on you, but when you send email after email just begging to be critiqued, I can’t help myself. 1. It’s still >100 degrees here in Texas and many other states. List segmentation is your friend. 2. This email features folks in outfits that might even be too… Continue reading J. Crew Pushing Fall Too Soon