email marketing advice Archives

Text Color Matters

I can’t be the only one who thinks that red or blue on a violet background are not good text color choices.

Dear LinkShare- I am a publisher in your affiliate network. Over the last two days I received three emails from you. I wish I could say that they were three different emails, but they were not. I’m writing you this letter to offer you my services to help you out in the email marketing arena.… Continue reading A Note to LinkShare

J. Crew Pushing Fall Too Soon

Dear J. Crew- I’m not trying to pick on you, but when you send email after email just begging to be critiqued, I can’t help myself. 1. It’s still >100 degrees here in Texas and many other states. List segmentation is your friend. 2. This email features folks in outfits that might even be too… Continue reading J. Crew Pushing Fall Too Soon