Sometimes the simplest things work the best. This direct mail piece from the Austin Business Journal was a simple business size envelope with “Do Not Bend” stamped in red on it. It looked important enough to be worth opening in my opinion.
Ok, so here’s another example of a tricky direct mail piece. Standard envelope with a real stamp and address that is hand-written. That got me to open the piece. Contents were what at first appeared to be a real newspaper clipping (with torn edge) and a hand-written post-it note. Nice job.