Is the Pen still Mighty?

I love the ease of communicating via email, Facebook, Twitter, text, and IM. I love the ease at which these technologies allow us to market our products and services. We can communicate with each other, whether across the hall or around the globe, at speeds once never imagined. This ease, while extremely powerful, is obviously… Continue reading Is the Pen still Mighty?

Tricky Direct Mail Marketers

Ok, so here’s another example of a tricky direct mail piece. Standard envelope with a real stamp and address that is hand-written. That got me to open the piece. Contents were what at first appeared to be a real newspaper clipping (with torn edge) and a hand-written post-it note. Nice job.