Da Vinci – Not interested in award winners

Here’s a piece of an article recently posted to the online version of the Austin American Statesman regarding Dell/WPP’s Da Vinci (with my thoughts in parenthesis):——-The new agency in Austin will work with Mark Jarvis, Dell’s new chief marketing officer, and Casey Jones, vice president for global marketing, as well as and Dell’s worldwide marketing… Continue reading Da Vinci – Not interested in award winners

The 869 to 1 Code

Dell just announced that it is set to spend $4.5 billion to set-up a new WPP Group advertising agency. The new firm, launching March 1st will be named Da Vinci and its goal is to crack the code of getting Dell back on top. The new agency will employe as many as 1000 once fully… Continue reading The 869 to 1 Code