Here’s a quick email-based interview I recently conducted with Lisa Pearson, VP Global Brand and Communications at Bazaarvoice, regarding their new logo and branding. Robert – Previous logo was company name with ripple. Who created it? I think I once read that it was Jacob Salamon. What was the meaning of the ripple? Was this… Continue reading Bazaarvoice’s New Logo and Branding Interview
Old Logo: New Logo: Video of office with new logo and other interior changes (all changes were done over night / as a surprise to employees): I hope to post a write-up on the re-branding soon.
Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
As you may or may not know, Bazaarvoice bangs a gong to celebrate achievements. Promotions, new hires, accomplishments, and new client signings (Client is typically not present) all get their own gong banging. Here’s a cool story about a recent gonging: Calendars.com Reaches Out to Bazaarvoice
Part 1: Dear American Airlines Part 2: The Response This passage from Dustin’s response seems to hit home with me the most: “some companies have a culture that just promotes bad taste and doesn’t encourage improvement. The ideology permeates the entire organization, lowering the required level of awesomeness expected from each employee. Companies like this… Continue reading American Airlines Site Redesign Letters