CMO Makes Earth Shattering Revelation

“Our opportunity is to gain marketshare while other retailers are struggling. That’s what we are focused on.” Richard Gerstein – CMO of Sears (as quoted in the March 17th 2008 issue of BrandWeek.) I think gaining marketshare should always be a focus. The root of the problem with Sears is not just gaining marketshare, but… Continue reading CMO Makes Earth Shattering Revelation

The 869 to 1 Code

Dell just announced that it is set to spend $4.5 billion to set-up a new WPP Group advertising agency. The new firm, launching March 1st will be named Da Vinci and its goal is to crack the code of getting Dell back on top. The new agency will employe as many as 1000 once fully… Continue reading The 869 to 1 Code