Company Aims to End Brief Issues

“BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way.” Founded by Casey Jones, a former global VP of Marketing at Dell, BriefLogic was lunched a couple of weeks ago at Internet Week NY. Current beta users include Whirlpool and Verizon. Jones’ other… Continue reading Company Aims to End Brief Issues

The 869 to 1 Code

Dell just announced that it is set to spend $4.5 billion to set-up a new WPP Group advertising agency. The new firm, launching March 1st will be named Da Vinci and its goal is to crack the code of getting Dell back on top. The new agency will employe as many as 1000 once fully… Continue reading The 869 to 1 Code