CMO Makes Earth Shattering Revelation

“Our opportunity is to gain marketshare while other retailers are struggling. That’s what we are focused on.” Richard Gerstein – CMO of Sears (as quoted in the March 17th 2008 issue of BrandWeek.) I think gaining marketshare should always be a focus. The root of the problem with Sears is not just gaining marketshare, but… Continue reading CMO Makes Earth Shattering Revelation

Cost Per Lead is OK Dave

So, I’m currently behind on my reading of Brandweek and just finished up the October 1st issue. The issue contains an article on cost per lead marketing written by David Mammano, Publisher of Next Step Magazine. Next Step is, according to Dave, “a magazine for students that helps them plan the path that their lives… Continue reading Cost Per Lead is OK Dave