Rarely are predictive algorithms applied to behavioral targeting. ValueClick Media. later today, will announce the release of Precision BT, a behavioral targeting suite that uses predictive technology as well as standard behavioral targeting rules. ValueClick To Launch Predictive Behavioral Targeting
Tag: behavioral targeting
Behavioral Targeting Firms to Reassess Rules
This recent ClickZ article discusses the Network Advertising Initiative (NAI). The NAI is a group of behavioral targeting stake-holders that is doing a review of their self-regulations (rules) and are also needing to beef-up their membership roll. Read the article here: Behavioral Targeting Firms to Reassess Self-Regulation Rules