Predictive Behavioral Targeting by ValueClick

Rarely are predictive algorithms applied to behavioral targeting. ValueClick Media. later today, will announce the release of Precision BT, a behavioral targeting suite that uses predictive technology as well as standard behavioral targeting rules. ValueClick To Launch Predictive Behavioral Targeting

Behavioral Targeting Firms to Reassess Rules

This recent ClickZ article discusses the Network Advertising Initiative (NAI). The NAI is a group of behavioral targeting stake-holders that is doing a review of their self-regulations (rules) and are also needing to beef-up their membership roll. Read the article here: Behavioral Targeting Firms to Reassess Self-Regulation Rules