Tag Archives: austin ventures

Dachis Group adds Erin Mulligan Nelson as President

Dachis Group press release ->

Veteran Leader From Dell and Bazaarvoice Joins To Help Fast-Growing Startup Scale Across Global Enterprises

Austin, TX, March 27, 2013 – Dachis Group, a leader in data-driven social marketing solutions, announced today that it has named Erin Mulligan Nelson as the company’s President. Nelson previously served as SVP, Chief Marketing Officer of Dell (NASDAQ: DELL) where she was responsible for the company’s global brand, communications, social media, Dell.com, agency and corporate social responsibility strategies. Following her time at Dell, she was Chief Marketing Officer of Bazaarvoice (NASDAQ: BV) where she played a core role in leading that company through its successful IPO in 2012.

Dachis Group’s addition of Nelson comes at a time when the company is scaling rapidly to provide critical data-driven social marketing solutions to the world’s largest brands. The company recently closed a Series C funding round, and has announced numerous milestones including the sale of more than 100 enterprise software licenses to the Global 2000.
“We are extremely pleased to welcome Erin to the team,” said Jeff Dachis, founder and CEO of Dachis Group. “Erin has been on the vanguard of digital and social marketing for years. She is renowned for building high-growth global businesses, and her experience as both a Fortune 50 C-level executive and a startup executive is unparalleled.”
“I believe the opportunity for Dachis Group is enormous,” said Erin Mulligan Nelson. “Every marketer in the world is looking to build brands and drive growth more effectively, and the suite of Dachis Group capabilities allows them to do just that. I’m delighted to join the team and help scale their reach and impact globally.” In her new role, Nelson will utilize her wealth of experience as an executive in Fortune 500 organizations, as well as her experience bringing cutting-edge software solutions to the world’s biggest brands, to lead Dachis Group’s end-to-end go-to-market strategy and execution.

Nelson is now part of a veteran executive management team with decades of experience building successful marketing technology and services organizations. This includes Gary Skidmore, former President, Direct Marketing of Harte Hanks (NYSE: HHS), as Chief Operating Officer; Peter Kim as Chief Solutions Architect, who was most recently Managing Director, Business Transformation at R/GA; Dominic Zuccarini as Executive Vice President of Global Sales, who was previously Vice President of Field Sales for Involver (acquired by Oracle) and Erik Huddleston as Chief Technology Officer and EVP of Products, who was formerly CTO at Inovis (acquired by GXS). “Dachis Group is poised for breakaway performance in a high-growth market,” said Chris Pacitti, General Partner at Austin Ventures. “Their solutions, vision, disruptive technology platform, leadership capabilities and executional capability are proving to be very powerful combination.”
For more information, visit www.dachisgroup.com

WhaleShark Spears Another One

Austin-based WhaleShark Media has done it again. The coupon and deal site company announced today that it has raised $150 million to help it “aggressively expand its network of websites. This puts its total venture capital purse at $300 million. Their plan is to “go out and buy more online coupon and deal sites.” This business plan closely mirrors that of another Austin-based and slightly larger investment gathering company, HomeAway, which raised over $400 million before its recent IPO. HomeAway has also done much of its growing through buying other / smaller companies in its space.

Capital Factory Start-up Demo Day 2011

This past Wednesday I spent the day at Capital Factory’s Demo Day. Held at UT’s AT&T executive center, it was basically a day of start-ups pitching their companies/products with a couple of great speakers thrown in.

The morning was kicked off with a keynote by the inventor of Ethernet, Bob Metcalfe, oh, yes, he was also a founder of 3Com. Austin is lucky enough to have him now call Austin and UT home. He told several stories of his work on various projects and on various teams throughout his extensive career / professional life. His presentation was peppered with jokes and comments that kept the crowd engaged and laughing without sounding scripted at all. I’m actually fairly sure that most of his comments were not scripted. He did have notes on little 4×6 index cards. As he put it, he was “speaking to a small group today, so 5×7 cards would have been too big.”

Next came presentations from the five companies who were part of Capital Factory’s 2011 class – here’s a quick rundown in order of their presentations:

StoryMix Media – TechCrunch calls them “Animoto for video.” This husband and wife team have built a system for taking all those videos you shot with your smart phone, flip camera etc and make a professional looking video. Their currently in the wedding video space, but their offering could go into other event markets with ease.

Helpjuice – founded by 18 year old Emil Hajiric, who moved to Austin from Bosnia, Helpjuice is tool/platform which auto-updates help pages. Emil, “the man in white”, refers to his team of folks who may handle your data as “Juicers”. Maybe it’s a generational thing or maybe Emil and Helpjuice will actually make people think of great FAQ pages and not steroid use when/if they make a big impact in the help page space.

SpeakerMix – founded by two veterans of the speaker-sourcing industry, the site helps event planners and others find speakers for their events. Not much to critique here. I think event planners should use the site to find speakers, but might need to use other means to cross check the actual speakers.

SwimTopia – “the world’s friendliest web-based swim team management solution.” Founded by Mason Hale, the former Chief Technologist of Frog Design, and Nathan Jones, the former Founder and President of Academic Superstore / Journey Ed (and my old boss / good friend), Swimtopia “makes running a swim team less work and more fun!” While swim teams are the current focus, the software solution can and will be sculpted for use by other team / event types.

GroupCharger – “a simple, yet powerful, way of increasing member engagement and contributions to organizations.” Their first vertical is the college and university space. While I agree with their presented fact that this vertical is in great need of help in the fund raising space, I have to agree with TechCrunch’s critique that the vertical is extremely slow moving and not known for being quick to adopt new processes or technology.

At mid-day, Brian Sharples, founder and CEO of HomeAway, walked us through a series of slides to teach lessons on starting and running a great company. I really dislike PowerPoint presentations as most really are just horrible. Brain’s presentation, while made with PowerPoint, was simple, well branded (a big HomeAway logo on each page), and then just a single word on each page. Having built HomeAway from nothing to multi-million dollar IPO in ~6 years, Brian had some great stories and advice.

The afternoon was jammed packed with a presentation by Auren Hoffman, founder and CEO of Rapleaf, and “fast pitches” by 17, or 18, or 19 start-ups. Josh Baer, one of the founders of Capital Factory and the events M.C. didn’t even know how many start-ups were going to pitch so how could I be expected to remember the number. Nothing earth shattering in the bunch, but lots of cool ideas. One start-up caught my eye for several reasons. Forecast is a start-up who is taking the location-based check in space and being a bit more proactive. The app allows you to “forecast” where you will be instead of where you currently are. The idea here is that by forecasting where you will be, there is more chance that others will come meet you there. This one caught my eye as I has already used the service (no shocker here – it’s been no better for me re: actually helping me make real world connections, but it’s probably just me.) and also due to their logo. The F in Forecast is the same font as the old Ford Motor Company logo. I wonder what the Juicers would think about that.

Dachis Group Launches Social Business Index


The Social Business Index is the only information service providing ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance. Now accepting applications for participation.

AUSTIN, Texas–June 29, 2011–Dachis Group, the world’s leader in Social Business, announced today the launch of the Social Business Index.

The Social Business Index is the only information service providing ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the world’s most connected and engaged companies on hundreds of key engagement and activity metrics across social platforms globally.

At launch, the Social Business Index measures the social performance of the world’s most engaged companies, their subsidiaries, and their brands by analyzing hundreds of millions of signals globally from customers, employees, partners, influencers, and the marketplace in real time across the Social Business graph.

The Social Business Index, built on top of Dachis Group’s Social Business Intelligence as a Service (SBIaaS) Platform, is the world’s most comprehensive platform for identifying actionable insights, measuring social ROI, and analyzing the effectiveness of strategies and tactics organizations employ to engage the marketplace.

In addition to the use of natural language processing, semantic analysis, and machine learning algorithms, the underlying Social Business Intelligence as a Service (SBIaaS) Platform applies Dachis Group’s deep experience as the world’s leader in Social Business Strategy, Engagement, and Intelligence using the industry recognized Social Business Design framework.

Later this summer, a public version of the Social Business Index will be available free to the public, while enhanced “freemium” and paid versions offering much deeper and more robust analytics helping to better understand how to improve their Social Business performance by brands, geography, and subsidiary will be made available to registered users and companies.

Applications for participation are initially being accepted from social practitioners, social strategy owners, brand team members, or business unit heads at the world’s leading companies. Apply now at www.socialbusinessindex.com.

Media or publishing properties interested in utilizing Social Business Index data for publication, please contact socialbusinessindex@dachisgroup.com.
Analyst firms interested in access to Social Business Index data for inclusion in research, please contact socialbusinessindex@dachisgroup.com.