Tag Archives: austin ad fed

Austin Ad Fed 2011 Big Wigs – Adomatica’s Results

Seven for twenty-five. Good thing I’m not a big gambler.

Here are the ones I got right:

Best Large Format Company – Austin Photo Imaging

Best Newspaper Rep – Siobhan McKillop – Statesman

Best Printer – TWG+

Best Promotional Merchandise Rep – Frank Garza – Vamos Marketing

Most Likely to Be My Boss in 10 Years – Lucas Lane – McGarrah Jessee – best ad man name on the list

Best Website Development Company – nFusion Group, Inc.

Educator of the Year – Mary Ann Stutts – Texas State University – Eat ‘em Up Cats!

The whole list of winners.

2010 Austin Addys Winners

The 2010 Austin ADDY Awards Show
Keeping Austin Creative
GSD&M Idea City, Kolar Advertising, McGarrah Jessee, Sanders\Wingo and Milkshake Media Nab Double Digit Addy Awards

(AUSTIN, TEXAS) More than 500 of Austin’s creative elite attended the 2010 Austin ADDY Awards Show, hosted by the Austin Advertising Federation, at the industrial-chic Seaholm Power Plant on Friday, February 12th.

2010 ADDY director Thom Gehring of creative branding and design firm PryorGehring with Jason Hicks Productions transformed the raw space into a Euro club, the perfect backdrop for both the Awards Show and a get-your-grove-on After Party that celebrated the Award-winning entries that will move on to regional and national competition.

“The evening was a great success and provided the perfect opportunity to celebrate the caliber of advertising for which Austin has become known for,” says ADDY director Thom Gehring.

Showing the tremendous depth of the nationally-recognized Austin advertising community, over 680 entries were submitted and critiqued by 2010 ADDY judges: Matt Ian, Creative Director of BBH New York; Kevin Lynch, SVP & Creative Lead of Proximity Chicago; David DeRoma, Senior Art Director of CP+B in Boulder, CO; and Robert Clifton, Creative Director of Campbell Mithun in Minneapolis, MN.

“The Austin ADDY Awards is the largest and most recognized ad event in Austin, which means competition is fierce,” says Austin Ad Fed President Kevin Cassis. “We have confidence that Austin will do as well on the national level this year as we have in previous years, three times placing second only to New York City.”

The internationally competitive field was no more apparent than in the “Best in Show” category, where 6 different agencies—LatinWorks, McGarrah Jessee, Milkshake Media, Kolar Advertising, Sanders\Wingo & nFusion–accepted the highest honors of the night. The crowning achievement was LatinWorks’ “Llama” spot for Starburst, which crossed the cultural divide from Hispanic to general-market TV, and won the “Best in Show – Broadcast” ADDY Award.
GSD&M Idea City came out swinging, and took home an amazing 29 ADDY Awards in all— 7 Gold, 12 Silver and 10 Bronze. Standing out were GSD&M Idea City’s creative campaigns for BMW and U.S. Air Force, which grabbed 10 and 5 ADDYs, respectively.

Not to be out done, numerous agencies took home double digit ADDY Awards, including:

•Kolar Advertising put their best boot forward with a whopping 18 ADDYs, 16 of which were for their creative work on Heritage Boots, which also won a “Best in Show – Art Direction” ADDY Award.
•McGarrah Jessee shined with 15 ADDYs total, 7 Gold, 3 Silver, 4 Bronze, plus the “Best in Show – Branding” and “Best in Show – Print” Awards for their work on behalf of Spoetzl Brewery.
•Sanders\Wingo ran to the podium accepting 13 ADDYs in all, including 4 Gold, 4 Silver, 3 Bronze and a “Best in Show – Logo” Award for the Gazelle Foundation’s “Run for the Water” logo.
•Milkshake Media sweetly accepted 11 ADDYs, with 5 Gold, 2 Silver, 3 Bronze, and 1 “Best in Show – Design” ADDY for their Brand Story Card Set for Populous.

Other agencies that grabbed heavy metal multiple times:
•nFusion, 9 ADDYs, 1 “Best in Show – Copywriting,” 1 Gold, 5 Silver, 2 Bronze
•Sherry Matthews Advocacy Marketing, 5 ADDYs, 1 Gold, 1 Silver, 3 Bronze
•The Ampersand Agency, 4 ADDYs, 2 Gold, 1 Silver, 1 Bronze
•Sweet Leaf Tea, 4 ADDYs, 3 Silver, 1 Bronze
•PryorGehring, 3 ADDYs, 3 Bronze
•SWIZZLE, 3 ADDYs, 1 Silver, 2 Bronze

Two University of Texas students stood out from the Student ADDY Award pack– Hua Liu won 4 ADDYs in all, including the “Best in Show – Student” Award, while Jameson Rodriguez won a special “Jealous Judges” Award for his clever Redbox creative.

Austin ADDY winners will move on and compete in the regional ADDY competition on April 15 -17 in Amarillo, TX.

The Austin Advertising Federation’s mission is to support the city’s wide-ranging marketing and creative community as a positive force in the Central Texas economy and culture, and to promote its stature in the highly competitive national advertising community. The AAF is the only professional association that binds the mutual interests of advertisers, advertising & PR agencies, media companies, suppliers, and academia. For more information, please visit www.austinadfed.com.

Austin Ad Fed Hispanic Marketing Symposium 11/11/09

(Austin, TX, November 2, 2009)–The Austin Advertising Federation is hosting its first annual HispanicMarketing Symposium (HMS) on November 11, 2009, 11am-2 pm, at the AT&TExecutive Education and Conference Center at UT Austin.

“The Ad Fed is thrilled to host this groundbreaking conference, and to bring more insight and sophisticationinto multicultural marketing,” says chapter President Kevin Cassis. “Clearly, Latinos are part of themainstream now and extremely important to the fabric of our culture. Learning how to better reach andinfluence this vital group of consumers will help our members and advertiserstremendously.”

The HMS luncheon will be highlighted by nationally recognized Hispanic market experts: Dr. David Hayes-Bautista, Professor ofMedicine and Director of the Center for the Study of Latino Health and Cultureat the School of Medicine, UCLA; advertising guru Sergio Alcocer, President andChief Creative Officer of the award-winning Austin-based advertising agency,LatinWorks, joined by Danny Cervantes and Tommy Thompson, who collaborate asclient and agency on McDonalds’ Hispanic efforts.

The event will be moderated by Becky Arreaga, a partner in Mercury Mambo, a Hispanic Experiential Marketing,Sales Promotions, and Branding Agency.

According to the Selig Center forEconomic Growth at the University of Georgia, Latino buying power in Texasalone will reach nearly $252 billion by 2013.

“This event will help local businesses get a better understanding of how to tap into Austin’s expandingHispanic population and their enormous buying power,” states Luis Patiño,VP/General Manager for Univision Austin, head of the diversity committee of theAustin Advertising Federation.

Dr. Hayes-Bautista is an experton Hispanic health issues and the author of “Southwest’s Mexican Roots: TheUntold Stories” whichexplores the history of Mexicans in the Southwest. Mr. Alcocer has developedmany high profile campaigns, including Bud Light’s ads for the 2007 Super Bowl,and has captured top awards including the Cannes Lions Festival, FIAP, CLIOs,national Addy’s, and Grand Prix at Festival Caribe. Danny Cervantes isMcDonald’s Regional Marketing Manager. Together with Tommy Thompson, theLatin-born president of iNSPIRE, they’re responsible for the success ofMcDonalds’ McCafé launch. Their in-depth understanding of the uniquecharacteristics of Texas’ Hispanics led them to a unique marketing approachwith results which outpaced those of comparable stores throughout the country.

Seating is limited for the Ad FedHMS luncheon at the AT&T Executive Education and Conference Center,1900University Ave. Advance tickets are $35/Austin Ad Fed members and$45/non-members (meal included), and can be purchased online at www.austinadfed.com or by phone512-997-9994. Remaining seats (ifany) may be purchased day-of for $50. For more information, contact MonicaSanchez 512-810-9726/diversity@austinadfed.com. To be a sponsor, call Luis Patiño 512-533-2840/ lpatino@univision.net.

The Austin Advertising Federation’s mission is to support the city’s wide-rangingmarketing and creative community as a positive force in the Central Texaseconomy and culture, and to promote the city’s stature in the highlycompetitive national advertising community. The Austin Ad Fed is the onlyprofessional association that binds the mutual interests of advertisers,advertising & PR agencies, media companies, suppliers, and academia. Formore information, please visit www.austinadfed.com.