Coremetrics’ Take on Adobe Buying Omniture

“Yesterday Adobe announced its intention to purchase Omniture. The deal, valued at $1.8 billion, represents Adobe’s largest and costliest acquisition since the Macromedia deal in 2005. It’s a rich valuation by anyone’s standards and validates our belief that the analytics space—including related marketing applications—will increasingly become a touchstone for any company doing business online. Ultimately,… Continue reading Coremetrics’ Take on Adobe Buying Omniture

Adobe Buys Omniture

My good friend John Duffy sent me his take on the Adobe buy of Omniture: “Here is my read on this… Adobe has long been an organization who make creative tools. This started to change with the purchase of Macromedia, which gave them the Flash platform for web content. More recently, they purchased Scene7, which… Continue reading Adobe Buys Omniture

Who’s Watching Who #7

Is Sunday the end or the beginning of the week to you? Either way, today we post a Who’s-Who of folks that have contacted us and/or checked-out the blog and/or called to praise/complain, and/or any combination thereof over the past week. It was a busy week. Adobe – Software Giant – WorldwideLinkedIn – Online Networking… Continue reading Who’s Watching Who #7