Here’s a handy list of steps to take / ideas that might be worth trying it you want to decrease your shopping cart abandonment rate:
7. Offer additional incentives during checkout
6. Add more shipping options
5. Show tax and shipping fees earlier in the purchase path
4. Make return policy easy to understand and easy to find
3. Display “trust marks” – security seals / satisfaction guarantees
2. Offer more promotions
1. Reduce the number of clicks required to complete the purchase
Extra advice – test how you use these steps as the manner in which they are presented will make a difference in how they perform.
(Source of list is Internet Retailer)
Thinking about what website feature(s) you should launch next in order to increase your site’s conversion rate? Here’s a quick list mostly helpful to online retailers but some are good for SAAS companies too:
12. Ship to Multiple Addresses
11. Outlet Center
10. Overnight Shipping
9. Return Policy (easy to find/understand)
8. Express Checkout
7. Account Status/History
6. Shipment Tracking
5. Toll Free Number
4. Live Chat
2. Customer Service Phone Support
1. Free Shipping
I should also point out that simply having these on your site will not increase conversion rates. There also need to be proper mention / marketing of the features. If you already have or plan to launch any of these, part of your plan must be how the feature is featured.
(Source of this list is Internet Retailer)
No. 1 and 2: “Sir” and “ma’am”
No. 3 and 4: “You’re welcome.”
No. 5 to 7: “Here’s what’s happening.”
No. 8 to 11: “How can I help?”
No. 12 to 15: “I’ll find out.”
No. 16 to 19: “I believe in you.”
Hat tip to: 19 Words That Will Make People Like You More
Last week marked my one-year anniversary with ShipStation (Austin-based SAAS Ecommerce Shipping) and I was, frankly, too busy and excited about what I’m working on there to post to my personal blog.
So, the year has been crazy, awesome, stressful, wonderful, strange, fun, busy, and almost nothing like I expected it to be like. That last part is GREAT as I didn’t leave Calendars.com to keep doing the same old things.
Here’s what I posted about my move to ShipStation last year:
My Calendar Days are Numbered
My Calendar Days are Numbered – a follow-up (you have to read this one too)
Here’s a ShipStation customer review that was just posted on our Shopify app page that really does hit the nail on the head as to why I made the move to ShipStation:
“I wish we had signed up with ShipStation YEARS ago. It is so easy and streamlined. Their customer service is A+ and the system is fast and organized. It has saved us time and money, and allowed us to serve our customers much better. And that’s who it’s all about ….our customers.”
So looking forward to the future…
Onward and Upwards.