5 ways to win with Data for Personalization:
1. Collect the right data -> site level as well a specific user level -> do a better job of listening
2. Be data influenced, not data dictated -> look at the data and decide what to do -> don’t just cherry pick data to support what you’ve already done
3. By above board when it comes to data collection -> best to make it clear what you are collecting and why it benefits your users
4. Move fast with getting personal -> consumer expectations are high -> don’t leave them hanging
5. Identify pain-points -> try to solve them -> doing this at a personal-level equals a big win!