Category Archives: Social Media

How to Win at Data Usage for Personalization and Beyond

5 ways to win with Data for Personalization:

1. Collect the right data -> site level as well a specific user level -> do a better job of listening

2. Be data influenced, not data dictated -> look at the data and decide what to do -> don’t just cherry pick data to support what you’ve already done

3. By above board when it comes to data collection -> best to make it clear what you are collecting and why it benefits your users

4. Move fast with getting personal -> consumer expectations are high -> don’t leave them hanging

5. Identify pain-points -> try to solve them -> doing this at a personal-level equals a big win!

ShipStation – A year later

Last week marked my one-year anniversary with ShipStation (Austin-based SAAS Ecommerce Shipping) and I was, frankly, too busy and excited about what I’m working on there to post to my personal blog.

So, the year has been crazy, awesome, stressful, wonderful, strange, fun, busy, and almost nothing like I expected it to be like. That last part is GREAT as I didn’t leave Calendars.com to keep doing the same old things.

Here’s what I posted about my move to ShipStation last year:

My Calendar Days are Numbered

My Calendar Days are Numbered – a follow-up (you have to read this one too)

Here’s a ShipStation customer review that was just posted on our Shopify app page that really does hit the nail on the head as to why I made the move to ShipStation:

“I wish we had signed up with ShipStation YEARS ago. It is so easy and streamlined. Their customer service is A+ and the system is fast and organized. It has saved us time and money, and allowed us to serve our customers much better. And that’s who it’s all about ….our customers.”

So looking forward to the future…

Onward and Upwards.

10 Things I love – Austin

10. Austin’s strong economic climate – Austin Business Journal article
9. Everything in Austin is relatively close and easy to get to
8. Supportive Start-up scene – Capital Factory is just the tip of the iceberg
7. Cost of living is still manageable
6. Our bad traffic is still so much better than most
5. The guy sitting next to you wearing a t-shirt and vans at dinner might be a millionaire
4. Town Lake Hike and Bike Trail (sorry Lady Bird, I stay old school with my namings)
3. You can make it what you want – A metropolis or a small town
2. I’ve been here for ~20 years – That makes me a local, right?
1. No out of state transplants whining about why they hate Austin.**

Honorable mention goes to Austin Beer Works

** Let’s not let #1 happen to Austin – Backlash to Baby Tech Riches