7 Steps to Take to Cut Back on Shopping Cart Abandonment

Here’s a handy list of steps to take / ideas that might be worth trying it you want to decrease your shopping cart abandonment rate: 7. Offer additional incentives during checkout 6. Add more shipping options 5. Show tax and shipping fees earlier in the purchase path 4. Make return policy easy to understand and… Continue reading 7 Steps to Take to Cut Back on Shopping Cart Abandonment

12 Website Features that Drive Higher Conversion Rates

Thinking about what website feature(s) you should launch next in order to increase your site’s conversion rate? Here’s a quick list mostly helpful to online retailers but some are good for SAAS companies too: 12. Ship to Multiple Addresses 11. Outlet Center 10. Overnight Shipping 9. Return Policy (easy to find/understand) 8. Express Checkout 7.… Continue reading 12 Website Features that Drive Higher Conversion Rates

19 Words You Need to be Using

No. 1 and 2: “Sir” and “ma’am” No. 3 and 4: “You’re welcome.” No. 5 to 7: “Here’s what’s happening.” No. 8 to 11: “How can I help?” No. 12 to 15: “I’ll find out.” No. 16 to 19: “I believe in you.” Hat tip to: 19 Words That Will Make People Like You More

ShipStation – A year later

Last week marked my one-year anniversary with ShipStation (Austin-based SAAS Ecommerce Shipping) and I was, frankly, too busy and excited about what I’m working on there to post to my personal blog. So, the year has been crazy, awesome, stressful, wonderful, strange, fun, busy, and almost nothing like I expected it to be like. That… Continue reading ShipStation – A year later