How to Win at Data Usage for Personalization and Beyond

5 ways to win with Data for Personalization: 1. Collect the right data -> site level as well a specific user level -> do a better job of listening 2. Be data influenced, not data dictated -> look at the data and decide what to do -> don’t just cherry pick data to support what… Continue reading How to Win at Data Usage for Personalization and Beyond

Has it really been 3 years?

7/5/14 was when I last posted. I’ve been busy: Stamps.com Buys Austin-based ShipStation Highland Resources Welcomes ShipStation to Lamar Central and all of this-> What’s been going on at ShipStation? On just a slightly more personal note, I also recently launched Spit & Hustle and am using it to “dog food” not only ShipStation, but… Continue reading Has it really been 3 years?

7 Navy Seal Sayings that will Help You Get Stuff Done

I love quotes. Maybe too much. Here are 7 motivational Navy Seal sayings that will help you push through and get stuff done. 1. “The only easy day was yesterday” – every day is a battle and you’ll have to push more tomorrow 2. “Get comfortable being uncomfortable” – getting used to the pressure is… Continue reading 7 Navy Seal Sayings that will Help You Get Stuff Done

8 Things Top Online Retailers are Doing to Increase Conversion Rates

You may not be an Internet Retailer Top 500 or Next 500 company, but that doesn’t mean you can’t take a play or two from their playbook. Most of the tactics they use are not about having deep pockets. Here’s a list of some things you can do to help increase your site’s conversion rates:… Continue reading 8 Things Top Online Retailers are Doing to Increase Conversion Rates

7 Steps to Take to Cut Back on Shopping Cart Abandonment

Here’s a handy list of steps to take / ideas that might be worth trying it you want to decrease your shopping cart abandonment rate: 7. Offer additional incentives during checkout 6. Add more shipping options 5. Show tax and shipping fees earlier in the purchase path 4. Make return policy easy to understand and… Continue reading 7 Steps to Take to Cut Back on Shopping Cart Abandonment