Category Archives: Jobs

ShipStation – A year later

Last week marked my one-year anniversary with ShipStation (Austin-based SAAS Ecommerce Shipping) and I was, frankly, too busy and excited about what I’m working on there to post to my personal blog.

So, the year has been crazy, awesome, stressful, wonderful, strange, fun, busy, and almost nothing like I expected it to be like. That last part is GREAT as I didn’t leave Calendars.com to keep doing the same old things.

Here’s what I posted about my move to ShipStation last year:

My Calendar Days are Numbered

My Calendar Days are Numbered – a follow-up (you have to read this one too)

Here’s a ShipStation customer review that was just posted on our Shopify app page that really does hit the nail on the head as to why I made the move to ShipStation:

“I wish we had signed up with ShipStation YEARS ago. It is so easy and streamlined. Their customer service is A+ and the system is fast and organized. It has saved us time and money, and allowed us to serve our customers much better. And that’s who it’s all about ….our customers.”

So looking forward to the future…

Onward and Upwards.

10 Things I love – Austin

10. Austin’s strong economic climate – Austin Business Journal article
9. Everything in Austin is relatively close and easy to get to
8. Supportive Start-up scene – Capital Factory is just the tip of the iceberg
7. Cost of living is still manageable
6. Our bad traffic is still so much better than most
5. The guy sitting next to you wearing a t-shirt and vans at dinner might be a millionaire
4. Town Lake Hike and Bike Trail (sorry Lady Bird, I stay old school with my namings)
3. You can make it what you want – A metropolis or a small town
2. I’ve been here for ~20 years – That makes me a local, right?
1. No out of state transplants whining about why they hate Austin.**

Honorable mention goes to Austin Beer Works

** Let’s not let #1 happen to Austin – Backlash to Baby Tech Riches

Far West Capital seeks Marketing & Business Development Director

Marketing & Business Development Director

Summary: Marketing & Business Development Director: Financing firm in Austin is hiring. Looking for rock star talent to join our team.

Skills: 10+ years of progressive leadership experience in marketing, with specific experience in marketing and branding campaigns, analytics and metrics, strategy and lead generation. Balanced leadership style, a high level of intellectual agility to set a clear vision, and the willingness to be hands-on and lead by example.

Role: The ideal candidate will be a seasoned and skilled marketing and business development expert with a proven track record of successful campaigns and programs that result in lead generation and increased brand awareness for Far West Capital.

We unleash potential in our clients and each other, to create a well-respected, sustainable finance company where the team can find opportunities for meaningful work that supports their personal and professional growth while providing the means for a high quality of life and financing stability for themselves and their family. This will result in a positive impact for all stakeholders.

Mission: What outcomes will you produce after 12 months at Far West Capital?
The mission of the marketing and business development director is to increase lead generation and direct the marketing efforts at Far West Capital by (1) reporting directly to the CEO and keeping him informed of all lead flow, campaigns, events and other marketing-related activity and ensuring regular communication with the internal and external teams, (2) providing guidance, leadership and support for campaigns and programs and to the internal and external teams on a regular basis, (3) maintaining rhythm, (4) managing expectations and (5) working with the outsourced marketing, PR and social media firm to provide creativity, strategy and innovation with measureable results to each marketing campaign and program.

Job performance will be measured and compensation aligned with the number of new leads in the pipeline, number of new closed won opportunities and dollar amount of new closed/won opportunities.

Outcomes:
1) Worked with outsourced marketing, PR and social media agency of record to develop, implement and facilitate annual marketing plan for the company
2) Plan, administer and track the company’s marketing budget
3) Manage relationship with outsourced marketing, PR and social media agency – oversee strategic marketing, social media and PR campaigns
4) Develop trade show production schedule and plan for the year, which includes registering for sponsorships, vending, preparing the booth (with marketing material, SWAG, etc.), attending and staffing shows
5) Oversee business development activities including: manage lead flow analytics, reporting and referral source nurturing
6) Oversee database management quality including, segmentation focus quality, ongoing database scrubbing and ongoing merging of databases with social media outlets including LinkedIn (currently all services are being performed by a contractor)
7) Update the team on upcoming events, campaigns, plans, etc. to keep people informed and motivated
8) Day-to-day customer relations as the main point of contact to provide strategic counsel, convey status, set expectations, manage budget, anticipate needs and adjust plans accordingly, and find solutions to problems. The ability to take the knowledge of a client’s company and suggest other things we can or should be doing to help them achieve their goals.
9) Collaborate and provide feedback to outsourced team of plans, messaging documents, press releases, blogs and company brochures, case studies, etc.
10) Strong ability to analyze results of campaigns and monitor and measure lead flow
Critical Competencies:
• Mastery – Bachelors degree in marketing or related field. 10+ years of marketing experience with a portfolio that reflects it. Two years experience at a director level or five years experience as a marketing manager.
• Analytical Skills ¬– Excellent analytical skills. Must be able to understand and work with marketing performance data and economics, identify trends and react quickly.
• Organization & planning – Must be able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, budgets and schedules in an efficient, productive manner. Focuses on key priorities.
• Intelligence – Strong problem solving skills. Demonstrates ability to quickly and proficiently understand and absorb new information.
• Proactive – Resourceful and shows initiative. Has the desire to continuously improve skills and experience and a drive to push new boundaries. Identifies what needs to be done and does it before being asked or before the situation requires it. Keep abreast of marketing trends and competitor offerings.
• Efficiency – Must be able to thrive in a fast-paced, collaborative, entrepreneurial environment. Able to produce significant output with minimal wasted effort.
• Work ethic – Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.
• Attention to detail – Exceptional eye for detail. Ensuring final campaigns and materials are flawless.
• High standards – Expects personal performance and team performance to be nothing short of the best.
• Attention to communication – The ability to ensure information is passed on to others who should be kept informed. Excellent verbal and written communication.
About Our Team
At Far West Capital, we not only work to help our clients unleash their potential, but also the potential of our incredible team of employees. We hire only the top talent in our industry, and we work hard to keep our employees challenged and inspired. Our work culture is one of transparency, trust, learning, authenticity and confidence.

Who Should Apply?
• Marketing and business development experts interested in a full-time position in Austin, Texas
____________________________________________________________
Company benefits include: Medical plan, dental plan, disability coverage and life insurance offered. Other benefits include 401(k) retirement plan, flexible spending accounts, paid time-off, and a professional, supportive and comfortable work environment that just so happens to have a fully stocked kitchen and catered meals.

Apply
Email your resume including a cover letter describing your alignment with the job mission along with your 2) salary requirements and 3) work samples to info@farwestcap.com with subject: Marketing & Business Development Manager Position.

My Calendar Days are Numbered – a follow-up

My post on Tuesday was lacking. It’s probably best for you to read that post before reading this one.

Why, you might ask. What was missing?

Well, the BIGGEST factor to my success was missing.

I did a bunch of things to go from zero to McCoy’s, but it’s during my time at McCoy’s that things really changed. Not only did I get my first real-world (outside of eBay) taste of ecommerce, I experienced a life-altering change that I may or may not write about someday.

During and right after that change, I fell as deep as a person could in love with the woman who would be the true and “behind the scene” reason for my current success and for me being where I am today. She was literally the only one, at the time, who was 100% in support of me and what I needed to do next. She was someone who challenged me to be better, push me in positive ways, and believe that I could move forward.

I met Sarah, almost literally, “on the Guadalupe river” while tubing during a fraternity alumni weekend event. We were both at the event with other people. Again, that’s something I might write about some other day. This was just when we first met. It was later that the sparks really flew.

Sarah has been a source of support for me the entire time we have known each other. We have been through so much together. My change from McCoy’s to A.S.S. My grad-school days at St. Edward’s. We did at least one home remodel in that time and she gave birth to our first child less than 30 days after I graduated. She supported my, possibly irrational-jump, to Adlucent and she had my back when I was “let-go” less than a year later. She listened to me worry (whine) and she always told me that we would be OK. She was, of course, right all along. She supported my attempt at consulting while she put in long hours at her office and I did my best to take care of our one-year-old daughter.

Back to A.S.S. and more worry from me, this time, about the merger and looming acquisition. Sarah experienced her own major and drastic changes during this time as well. We decided that Sarah would end her 10 year career in Austin real-estate development to take on the bigger job of being a stay-at-home mom. (It’s a change that I know we are both continually happy and grateful to have been able to make, but it was scary none-the-less.)

Calendars’ offer and opportunity was the right next step for me career-wise and Sarah was right there, as always, weighing out all the pros and cons. She has this awesome ability to dig into the details of the pros and then turn on a dime and analyze the cons. I’m not sure if it’s just in her genes or if it has to do with the urban planning masters she has from the University of Texas. Either way, I’ve learned to step back a bit when we are debating something as she will always, and to our benefit, flip the conversation to the other side.

Many “Flip Days”, two more kiddos, and now my most recent change, Sarah continues to be the rock of the family. I’m able to take risks in other parts of my existence because of her. I can try to tell her how much I appreciate her, but it would never fully acknowledge or equal what she has done for me, for our kids, nor what she will do for all of us in the future.

Sarah, I Love you and appreciate everything you do for me and the three little ones so much. Thanks for all you do and have done to get us to where we are today.

Take Five!