How to Win at Data Usage for Personalization and Beyond

5 ways to win with Data for Personalization:

1. Collect the right data -> site level as well a specific user level -> do a better job of listening

2. Be data influenced, not data dictated -> look at the data and decide what to do -> don’t just cherry pick data to support what you’ve already done

3. By above board when it comes to data collection -> best to make it clear what you are collecting and why it benefits your users

4. Move fast with getting personal -> consumer expectations are high -> don’t leave them hanging

5. Identify pain-points -> try to solve them -> doing this at a personal-level equals a big win!

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