8 Things Top Online Retailers are Doing to Increase Conversion Rates

You may not be an Internet Retailer Top 500 or Next 500 company, but that doesn’t mean you can’t take a play or two from their playbook. Most of the tactics they use are not about having deep pockets. Here’s a list of some things you can do to help increase your site’s conversion rates:

8. Beef up your returns program
7. Add security seals and privacy guarantees
6. Add more shipping options
5. Improve your site search
4. Drive better traffic by improving your paid search, SEO, and Social Media efforts
3. Make site navigation improvements
2. Update product pages
1. Redesign your site

Using a free tool like Google Analytics can tell you great deal about how folks are interacting with your site. Use data gleamed there as a guide to what tactics you want to employee first. Make changes – learn from the data – make more changes – repeat (over and over again)

(Source of list is Internet Retailer)

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