7 Steps to Take to Cut Back on Shopping Cart Abandonment

Here’s a handy list of steps to take / ideas that might be worth trying it you want to decrease your shopping cart abandonment rate:

7. Offer additional incentives during checkout
6. Add more shipping options
5. Show tax and shipping fees earlier in the purchase path
4. Make return policy easy to understand and easy to find
3. Display “trust marks” – security seals / satisfaction guarantees
2. Offer more promotions
1. Reduce the number of clicks required to complete the purchase

Extra advice – test how you use these steps as the manner in which they are presented will make a difference in how they perform.

(Source of list is Internet Retailer)

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