In the immortal words of Page & Plant, “…time I was on my way. Thanks to you, I’m much obliged for such a pleasant stay. But now it’s time for me to go…I’ve got one thing I got to do…ramble on.” (Hat tip to @TheTimHayden.)
Yesterday, I resigned as VP of ecommerce marketing and analytics at Calendars.com. The news was released internally and to our partners today. Those of you who are friends of mine on Facebook have seen my string of change related quotes throughout the day. Well, the change I was referring to was not just the everyday and ongoing changes we all face in life, but also my move from Calendars.com to Austin-based tech start-up ShipStation.
I think by far the favorite change quote I shared all day was:
“Change before you have to.” Jack Welch
We often find ourselves in situations which are comfortable enough to continue but often these situations are not close enough to perfect for happiness. I found myself in this situation recently and decided that it was time to make a change. It was time for a change as big as the change I made over 12 years ago when I moved from the financial services industry to retail/marketing/ecommerce.
That move was so perfect for me and my new company at the time. McCoy’s Building Supplies was looking for possibly the oddest combination of skills ever. They needed a web/html savvy person who could also coordinate marketing for a private-label credit card. I had recently finished a short stint at Wells Fargo after previously being with Ford Motor Credit. Check the box for marketing a private-label credit card. My dad was a closet computer geek. He exposed me to computers at a very early age. (TI-99) Later, with the help of Coffee Cup Software (Thanks Nick Longo), my dad helped me learn how to code websites. I put a few college organizations on the interwebs. My dad later turned me on to eBay and the world of ecommerce. Sell some old Ford parts via eBay? Sold! Check the html/web savvy box as well. Throw in the fact that there was a McCoy’s Building Supplies in my hometown of Weimar, TX and we were a match made in heaven. I became the webmaster and private label credit card marketing coordinator for McCoy’s. What a change!
In 2002 -2003, I helped McCoy’s launch a very primitive ecommerce site. It lived as part of the basically brochure site we had built and it sold only one product line, Mighty Mule Automatic Gates. It was glorious in my opinion and I was hooked. We only sold the gate line as it was the first vendor I was able to convince to drop-ship for us (for free). We outsold every brick and mortar McCoy’s location when it came to the gate line since I could merchandise the entire line and not just the top couple of sellers that the stores would carry. Proving out ecom inthe early days was so much fun! The dev house we used to build the ecommerce part of our site assigned a young hotshot to the project. He was cutting his teeth with this project and I was as well. More on him later. Good times were had as we learn the ropes of ecommerce.
Fast forward a bit and I became only more passionate about ecommerce. I supplemented via eBay and even went as far as being “certified” by eBay as a official eBay resller and trainer in Austin. McCoy’s shifted gears with our ecom efforts and I had to make another change. I was 100% sold on ecom and needed to keep my fix. Academic Superstore was my next move and again it was the right fit. They needed to build an in-house online marketing team and I was hungry to get deeper into ecommerce. It was another perfect fit. ASS, as it was so affectionately called internally, was bootstrapped before bootstrapping was cool. Nathan and Natalie Jones had literally started the software reseller in the garage in their home off of Steck Ave in Austin. It was born after Nathan had a crappy customer service experience with the company that would later become their only competitor. Just over ten years later we would merge with that company to set ourselves up for an acquisition that would come a few years later in the form of a buyout by Digital River. During the merger/transition, I did a short bit of time away from A.S.S. with Adlucent, a local search marketing start-up. I went back to A.S.S. for a bit before the DR acquistion and before the Calendars.com headhunter found me. (Thanks to LinkedIn.)
I had seen the Calendar Club building out on Burleson Road just east of Academic Superstore’s offices. I knew they were the ones who ran the calendar kiosks in the malls, but I had no idea that Calendars.com even existed. I was a smart phone and Outlook person. I hadn’t owned a paper calendar since the early 90s. Frankly, I thought someone at A.S.S. or from grad school (I had recently wrapped up an MBA in ecommerce from St. Edward’s) was playing a joke on me. I was intrigued as the AOV (average order value for a calendar is much lower than that of software and I felt challenged to make my online maeketing ROi rules work on such a product.) A few phone calls, at least one meeting later and I was in the pipeline to another change.
My time at calendars has been great. I’m so proud of what my team has accomplished. I’m glad to have partnered with some great companies over the past 4 years. We moved the site from a home-grown system to ATG. We launched Bazaarvoice and have enjoyed having them as a local partner. We moved from Axiom to e-Dialog for email. We continued and grew a long-standing relationship with Coremetrics. We launched and became huge advocates for Monetate. The list goes on and also includes growing revenues by ~30% in four years. As I mentioned before, sometimes things just aren’t perfect and I found myself in need of the next change.
Remember that hotshot dev guy I mentioned earlier? The one who helped me get McCoy’s on the ecom map? Well, he went on to create a few businesses and most recently, Byron Weir became the co-founder of ShipStation along with Jason Hodges (who was actually at the same dev house we used while I was at McCoy’s). Nathan Jones, founder of Academic Superstore recently became CEO of ShipStation. I am beyond excited to join forces with two folks who were so instrumental during my ecommerce journey. I’m excited about this change and about having them be a part of it.
As Paul Hoffman, COO of Calendar Holdings, always says and I have adopted, “Onward and Upwards.”
Here’s a quick video which neatly explains what ShipStation does:
I also should thank a few folks who, even though they might not be aware, have influenced me in some way in the past or recently and have helped me decide on this change – this is by far not a complete list but a list most pertinent to this post: