Academy Sports Seeks Director of Marketing, eCommerce Katy, Texas

Job Duties:
” Executes annual web strategies focused on driving qualified traffic to the website, generating revenue and enhancing customer experience.
” Develops, implements and manages processes to facilitate the development of creative assets, ensuring all stakeholders have adequate opportunity to provide input and that multiple projects launch as scheduled.
” Manages/produces all site content – homepages, banners, landing pages, etc.
” Manages email marketing.
” Manages on-site promotions. Develops processes to ensure flawless testing and execution of promotion codes.
” Subject matter expert for ecommerce platform UI.
” Collaborates with other ecommerce resources and stakeholders across the company for web optimization.
” Creates reports, analysis, and actionable trend information to actively identify issues and make recommendations for continuous improvement.
” Assumes a lead role in UAT.
” Point person for special projects.

Contact Rachel Lathbury to learn more:

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