Social Media Influence Measurement Tools

Here’s a quick rundown of some social media influence measurement systems as featured in a recent issue of Adweek:

Klout – the most consumer facing of this list – most criticized – offers perks to those with high Klout scores

Kred – data driven – they build communities around topics in an effort to appeal to agencies

PeerIndex – creates a “reputational capital” score

Socmetrics – beta stage platform used by Ogilvy and Deep Focus

Tweetlevel – from Edelman – Free influence-ranking engine

Traackr – aimed at ad agency business

Twitalyzer – Twitter analytics powered in part by Klout and Peerindex data

Proskore – “the LinkedIn of influence measurement”

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