Whether you are marketing in the B2B or B2C spaces, your emails are more than likely reaches your customer on their mobile devices. Here are some tips from Austin-based ad agency Tocquigny.
“There’s a really good chance your emails are being read on mobile devices, and that’s not necessarily good news, said Yvonne Tocquigny, CEO of Tocquigny. ”
1. Design specifically for mobile.
2. Make subject lines shorter.
3. Watch link placement.
4. Change your call to action.
Full article: Increase mobile user interaction