Company Aims to End Brief Issues

“BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way.”

Founded by Casey Jones, a former global VP of Marketing at Dell, BriefLogic was lunched a couple of weeks ago at Internet Week NY.

Current beta users include Whirlpool and Verizon.

Jones’ other recent “claim-to-fame” was his support of Enfatico (a stand-alone ad agency put together and managed by WPP to house Dell’s global three-year, $4.5 billion account.)

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