“BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way.”
Founded by Casey Jones, a former global VP of Marketing at Dell, BriefLogic was lunched a couple of weeks ago at Internet Week NY.
Current beta users include Whirlpool and Verizon.
Jones’ other recent “claim-to-fame” was his support of Enfatico (a stand-alone ad agency put together and managed by WPP to house Dell’s global three-year, $4.5 billion account.)