Which blogs guide your marketing strategy?

Bazaarvoice’s Social Media Manager, Ian Greenleigh, recently sent out a survey which asked the question: “Which blogs guide your marketing strategy?” Here are the results:

“…but first I wanted to stress two things about the results:

1. Our sample size of 100 was relatively small. Definitive conclusions should not be drawn from a survey of 100 marketers. Instead, these findings are best used as a supplement to other findings you come across.
2. Bloggers that promoted the survey, by posting on their own blogs or other means, are likely overrepresented in the responses. If someone is reading your blog or following your Twitter account, they’re more inclined to list you as their influencer if you’re the one asking them to take the survey. For this reason, I removed our own blog from the results. That said, I sincerely appreciate the efforts of everyone that promoted the survey.
Now, the key findings…

Tier 1 (21+ responses)
• Convince & Convert
• Mashable

Tier 2 (16 – 20 responses)
• Social Media Explorer
• Chris Brogan

Tier 3 (11 – 15 responses)
• Social Media Examiner
• Seth’s Blog
• Brian Solis

Tier 4 (6 – 10 responses)
• MarketingProfs
• HubSpot Blog
• copyblogger
• SEOmoz Blog
• Web Strategy by Jeremiah Owyang
• Ad Age (various)
• The eMarketer Blog

Tier 5 (2 – 5 responses)
• SmartBlog on Social Media
• ProBlogger
• Marketingsherpa Blog
• CMO.com Blogs
• Forrester Blogs
• TechCrunch
• socialmediatoday
• iMedia Connection Blog
• search engine land
• ReadWriteWeb
• ClickZ
• Econsultancy Blog
• Six Pixels of Separation
• TopRank
• The Word of Mouth Marketing Blog
• MediaPost (various)
• Being Peter Kim
• socialfresh

Response breakdown by seniority:
• 29% – Executive/VP
• 18% – Director
• 30% – Manager
• 23% – Other

Response breakdown by company size:
• 5% – 5,000+ employees
• 6% – 1,000-4,999 employees
• 12% – 200-999 employees
• 19% – 50-199 employees
• 58% – 1-49 employees

Response breakdown by industry:
• 17% – Retail
• 16% – Technology
• 13% – Media
• 5% – Manufacturing
• 3% – Healthcare
• 2% – Consumer Goods
• 2% – Financial Services
• 42% – Other”

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.