Head of Ecommerce & Marketing – SkinIt.com – San Diego, CA

Position Description:

The Head of Ecommerce & Marketing …

1. Directs the company’s ecommerce and marketing activities, including the development and execution of ecommerce/marketing strategies and business development.
2. Sets ecommerce/marketing goals and forecasts and is responsible for hiring and training ecommerce/marketing personnel.
3. Leads all online and traditional marketing sales efforts to increase sales on Skinit.com and Skinit partner sites.

This position will work closely with IT, web development, creative, sales, product management, license and operations.


* Increasing ecommerce retail sales on Skinit.com and partner sites, i.e. Sprint.Skinit.com in 2011 (owns bottom line site sales and P&L)
* Increasing conversion rates by leading overall user experience, content, brand, functionality and redesign business strategy with web development, adding:
o Personalization (Monetate; product recommendations engines: MyBuys, Certona)
o Dynamic Navigation, Merchandising and Enhanced Search (Endeca)
o Social Commerce (Jive)
o User generated content/commerce
o Shopping features and functionality (enhanced customizer)
o Mobile Commerce (Usablenet)
o International Expansion
* Increasing the value of the existing customers by identifying our target audiences, developing our email (Exact Target), social and direct mail strategies, executing CRM and analyzing (Omniture) results to improve loyalty and retention
* Drive qualified traffic via TV, SEO, SEM, display advertising, retargeting, affiliate marketing, video, public relations, product placement, etc.
* Minor focus: centralize product, corporate marketing and sales support for our non-direct sales (retail, wholesale, promotional and branded), business development (On demand Skins inserted at the time manufacturing of devices) by developing:
o Branding vision – TV, copy, print ads, packaging
o Corporate Public Relations
o Tradeshows
o Product Launches & Sales Support
* Lead and develop a performance sales driven culture while establishing performance plans and metrics to ensure attainment of goals to consistently achieve or exceed Skinit objectives
* Responsible for establishing performance standards, employee coaching and development, determining employee responsibilities, evaluating performance and rewarding as appropriate, disciplining and recommending termination when necessary. Identifies recruits and retains top-notch talent.

Position Requirements:

* Bachelor’s degree from a four-year college or university with MBA preferred.
* Minimum of ten (10+) years of progressively responsible ecommerce/marketing management experience preferably in the direct to consumer retail and/or consumer electronics fields.
* Proven experience in the development/ launching of products online and management of the corresponding ecommerce/marketing promotional/communication mix.
* Experience and ability to manage a medium sized staff and multiple concurrent projects is required. The ability to interact in multi-functional teams and influence people to work together is essential.
* Ability to think strategically and creatively, while at the same time developing practical and specific tactics that produces results.
* Detail oriented and strong written and verbal communication skills.
* Must be familiar with Microsoft Office applications, ecommerce solutions and analytical tools.

Applications for this position are being coordinated by Harry Joiner. To apply, email Harry at harry.joiner@ecommercerecruiter.com. Candidates, please be sure to ask Harry for packet #1292 of market research and company / competitive intel that will differentiate you in your candidacy – and be sure to tell him you saw this job on Adomatica. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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