“Friends and colleagues,
I am reaching out to you, our valued customers this morning with some very important and exciting news. After taking a close look at “why” we do the work we do, we’ve decided to rebrand our company. At the center of this rebrand is a name change that reflects a simple philosophy: Do what is best for others and make a measurable difference.
As of February 1, our firm will be called Amplifi Commerce. This new name is a verb. It is about turning you up, making you louder, and helping everyone around us become even more successful. Please note that the spelling of Amplifi is with an “i” not a “y.”
We believe our success is a result of doing the right things for others. We believe we can make a difference in today’s digital world. We believe we can amplify our customers looking to succeed in multi-channel commerce. We believe we can amplify the communities we live in and people across the globe.
Amplifi Commerce will have no ownership or executive management changes, but we will be making some exciting improvements to our organization. We are launching a new organizational strategy with innovation, customer satisfaction and quality at the core. We will be announcing new employee incentive programs based on customer results, not our own. These programs encourage our team to make a measurable difference for customers. We are also enacting programs that encourage our team to make a difference in the world, outside of their day-to-day jobs.
Our new mantra is YOUR PURPOSE. OUR PASSION. Our customers have helped us become who we are today, and we are thrilled to be able to share this news with you first.
Thank you for your continued support. If you have any questions, please feel free to contact me or anyone on our team directly.
Corey Mellick | President & CEO”
Learn more about Amplifi Commerce at: http://www.amplificommerce.com/