Dallas-based, Half Price Books, has launched a refreshed website which now includes a “Market Place”. The family-owned chain of 110 stores has always moved at its own pace, but the VP was recent quoted in a Dallas Morning Star articles, “We can’t ignore what’s going on in the book business.” The profitable brick and mortar company sees the new market place as a way to extend its reach and also better serve its loyal customer base. It tried its own store back in the early 2000s but it never really took hold. The company plans to add ebooks to the mix soon.
The article ends with a point I’ve made for years. Ecommerce allows folks to shop in their pajamas.