Relevance for the Masses – Austin Start-up

Sam Decker, former Bazaarvoice CMO, Brian Dainton, and Eric Falcao have launched Mass Relevance. The start-up aims to use their “proprietary software to cull relevant streams from sites such as Twitter and Facebook. They plan to then incorporate the streams into more traditional media like television and the web. Decker was quoted in a recent Austin American Statesman article regarding having already raised $2 million for the venture from Austin Ventures as well as Floodgate.

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