Advertising and Marketing Jobs 7-23-10 A

Marketing Manager

The Wi-Fi Alliance (Austin) is seeking a Marketing Manager with strong generalist experience to both drive program development and to develop high-impact internal and outbound marketing programs. He/she will work with the marketing and technical talent within our organization and with Wi-Fi Alliance member companies, driving industry-visible efforts that support the mission of establishing Wi-Fi technology as the center of seamless connectivity.

The successful candidate is a consummate team player who embraces tasks of all disciplines and complexity with unwavering enthusiasm and commitment. He/she thrives in an ever-changing startup atmosphere, leveraging limited resources and independently juggling many challenges and priorities while providing exemplary customer service to a rapidly-growing industry.

Core Responsibilities

• Contribute to the development, guidance and support of global PR programs with positioning, messaging, press releases, research, media content, spokesperson preparation and coordination of media event logistics
• Support marketing initiatives such as program launches, trade shows and co-branding efforts as well as member focused meetings and events
• Within a team environment, drive market development projects which may include retail outreach, worldwide speakers bureau and interactive and social marketing including web content, newsletters, and industry blogs
• Manage third party marketing focused vendors including PR, working together with them and internal team to develop product and service-related news and pitch stories to press, analysts and partner organizations
• Oversee some primary market research/polling activities and market research assets
• Engage and develop strong relationships with member company representatives to deepen participation among marketing and branding resources in WFA activities
• Support marketing task groups in development and launch of industry-wide testing and validation programs for variety of target markets and applications
• Requires US and international travel (25%+)


• 5+ years of marketing programs and product marketing experience
• Proven ability to develop and manage marketing communications programs across a variety of media
• Strong messaging and positioning experience, coupled with a strong writing aptitude
• Ability to quickly grasp technical concepts
• Demonstrated market research, analytics and reporting experience
• International experience a plus


• Ability to synthesize information from multiple sources and create strategic recommendations as well as ability to conceptualize, articulate and evangelize in a dynamic, competitive environment
• Strong project management skills coupled with a high attention to detail and superior multi-tasking abilities
• Thrives in multiple-stakeholder environment; strong customer-service orientation
• Leads by influence, is a proven team player and works well in cross functional teams
• Strong interpersonal skills and ability to engage with multiple international cultures
• Exceptional written and verbal communication skills, strong business judgment, and high level of initiative, creativity and flexibility
• Persuasive speaker, ability to present to and interface with multiple levels of management
• Demonstrated ability to operate in a small-company, fast-paced environment, balancing both strategic and tactical responsibilities


• Communications, marketing/business or technical undergraduate degree, MBA or other relevant advanced degree preferred


• Compensation commensurate with education and experience
• Competitive benefits, including health, dental, 401K
• Position located in Austin, TX—no relocation

Qualified interested candidates please send your resume to: and tell her you heard about the job here / from Robert Gilbreath

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