Blog Domain and URL Question

I’m in the early stages of launching a blog for my company. As part of this project, I need to decide where the site should live. Obvious possibilities were:

blog.Calendars.com
www.Calendars.com/blog
www.SomeNewSiteName.com

I have posted questions out on Twitter and Linkedin.

I’ll post the answers and final outcome here in the near future, but in the meantime, what are you thoughts / suggestions?

5 comments

  1. As far as i'm concerned, I think that the "www" period is over, twitter links shorteners has launched the new era of short domain name.

    Then, i't your campany's blog, so i really think that a blog should locate at http://companyname.com/blog, don't you ?

    I say that for some others reasons (analytics, alexia rand, etc.)

  2. Thanks for the great blog post.We will add this story to our blog via our IT guy as we have a audience in Seo Market,they would like to read this article seo news

  3. I wish not approve on it. I think warm-hearted post. Especially the appellation attracted me to be familiar with the unscathed story.

  4. Using the "blog" subdomain or suffix seems more like a direct communique from the main entity. If your brand identity coincides with your blog tone, then go for it. Sometimes the blog is presented as an irreverent side of a "stodgy" entity where personality is allowed to exist. In that case, I suggest http://www.somenewname.com that is a logical extension of the main domain.

    That being said, I've noticed a recent trend to company.com/blog (mint, 37signals). Perhaps this is in response to questionable authenticity where anyone can assume an identity online (e.g. twitter imposters).

    As long as it resonates with the audience and makes sense, go with your gut and test, test, test.

  5. I believe http://companyname.com/blog would be my choice. Structuring it like this will help you build the blog off of your existing domains strength. Both blog.companyname.com and somenewname.com would be like starting from scratch from a web presence perspective. Plus like Scott mentioned there is a business trend for companies to use the /blog route.

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