GSD&M Vows to Not Use Apes

“After meeting with PETA representatives and viewing a video narrated by film star Anjelica Huston showing that chimpanzees and orangutans used in advertising are removed from their mothers as infants and routinely abused in behind-the-scenes training sessions, Austin-based advertising agency GSD&M Idea City signed PETA’s Great Ape Humane Pledge, promising not to use great apes in any future projects.”

The PETA press release goes on to say:

“Like human babies, chimpanzee and orangutan infants long to be with their mothers, not scared and alone in barren cages and abused on a hot, noisy set,” says PETA Executive Vice President Tracy Reiman. “By making the compassionate decision not to use great apes in any future projects, GSD&M Idea City is doing its part to stop animal abuse in advertising.”


  1. Unemployment Crisis Worsens For Ape Actors

    Hollywood, CA – A publicity-seeking effort by People for the Ethical Treatment of Animals (PETA) to curb alleged abuse against simian actors has actually created great hardship for a legion of non-human primate actors who make their livings appearing in TV commercials.

    Scores of orangutans, chimpanzees and apes face the prospect of losing lucrative roles in TV commercials, sitcoms and movies, not to mention the health insurance and retirement benefits that come along with those jobs.

    The result of this unfortunate boycott will not be better conditions for the primates, according to a recent study by the grassroots consumer organization People Who Think Monkeys are Funny. On the contrary, the study shows that hundreds of chimp and orangutan actors will be put out of work, most of whom are unprepared to enter the workforce in other industries.

    “There are such limited opportunities for the larger monkey species,” said PWTMF Executive Director Peter Boyd. “The smaller species have the medical, pet and organ grinder segments sewn up, and it’s not like McDonald’s is all of a sudden going to start hiring a bunch of apes.”

    “I don’t think PETA has really considered how much these animals love to act, and how many of them make their living that way,” said Boyd, who added that this creates a win-win situation considering the entertainment value these actors add to any commercial. “It will be great to keep them in work, and c’mon, a chimp smoking a cigarette or driving a car? That’s funny, I don’t care who you are.”

    Some of the animal actors themselves are weighing in on the situation. One of the most vocal opponents of the plan is Tiko, a veteran chimp commercial actor. Tiko is widely known for his character “Trunk Monkey,” part of a campaign for Oregon’s Suburban Auto Group, which has been widely credited by the advertising industry as being “fucking hilarious.” (

    From his trailer on the set of an upcoming infomercial for Hoover vacuum cleaners, Tiko said, “Look, I appreciate the sentiment, but if PETA really wants to help us out, they wouldn’t be trying to take away our livelihood. How about just lobbying for better catering and craft service? I don’t want another goddamn banana, thank you very much. Is it too much to ask to get a chicken salad sandwich, or maybe some kind of wrap?” Tiko then defecated in his hand and flung it at the Key Grip, effectively ending the interview.

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